> For the complete documentation index, see [llms.txt](https://adoprotocol.gitbook.io/whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adoprotocol.gitbook.io/whitepaper/ado-protocol/target-markets.md).

# Target Markets

Ecosystem

Although the focus is on the Travel industry, Ado Protocol is building an ecosystem that targets a large non-crypto audience while offering better products for crypto audience. Ask yourself, who doesn't go on at least one vacation per year?\
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For non-crypto audience, better hotel prices and better vacation prices through leveraging discounts on Ado Travel.\
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For crypto-audience, NFTs with real utility, GameFi elements through upgrading the discount level, sustainable revenue through loaning your loyalty program in Ado Earn.\
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Advantages over existing competitors such as Travala.com, Expedia.com and Booking.com are both in terms of hotel prices as well as more efficient marketing.\
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The existing travel market has high prices due to high advertising costs. On the crypto part, lack of revenue raises doubts about the long-term sustainability.\
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There is a large unmet demand for travel services. While competition is using 30%-50% as profit margin, we're confident the ecosystem is sustainable with only 10-20% and more revenue sources.\
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The ecosystem is built on global offers. There might be some geographical limitations for vacations while for hotels and flights there is none.\
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Starting with Web3 and crypto advertising removes all barriers to entry in the travel market.